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Facebook M
“The concierge experiment checked out before automation could take the whole shift.”
Our takeCause:model capability gap
Facebook ended the full-service M experiment on January 19, 2018. Its separate automated suggestions were outside the closure’s scope.
- Lifespan
- 877 days
- Dates
- announced · shipped · discontinued
- Where
- Incumbent Feature
The Pitch
What Happened
Why It FailedOur take
Our assessment: the proposed taxonomy is model_capability_gap. In our view, measure unaided task completion and the cost of human escalation before promising a broadly capable concierge.
Lessons and What Would Have Worked
In our view, measure unaided task completion and the cost of human escalation before promising a broadly capable concierge.
Timeline
- Reported service/support end date; see scope notes.E2
What happened to Facebook M?
- What was Facebook M?
- Facebook ended the full-service M experiment on January 19, 2018.
- What happened to Facebook M?
- Facebook said the final day for M would be January 19, 2018.
- Why did Facebook M fail?
- Our assessment: the proposed taxonomy is model_capability_gap.
Receipts
- E4Facebook made its own Siri: Meet M
Supporting quote
On Wednesday, Facebook announced M, an artificial-intelligence powered assistant programmed to do your bidding.
- E3Facebook Launches M, Its Bold Answer to Siri and Cortana | WIRED
Supporting quote
Today, a few hundred Bay Area Facebook users will open their Messenger apps to discover M, a new virtual assistant.
- E4Facebook uses A.I. far beyond human-powered M assistant
Supporting quote
And on Monday, the company finally did away with the human-powered version of M altogether.
- E4Facebook to shut down virtual assistant M
Supporting quote
Facebook will be sunsetting 'M,' its text-based and human-assisted virtual assistant it debuted in 2015, according to The Verge.
- E4Facebook Closes M, Its Virtual Assistant
Supporting quote
M will cease to offer its personal service on January 16th.
- E2Facebook is shutting down M, its personal assistant service that combined humans and AI | The Verge
Supporting quote
The final day of the M virtual assistant will be January 19th, Facebook said
- E3Facebook’s Virtual Assistant M Is Dead. So Are Chatbots | WIRED
Supporting quote
it will shutter M, its buzzy full-service virtual assistant, on Jan. 19.
Sentiment
At launch
No launch coverage quote recorded.
At death
No death coverage quote recorded.
No sentiment quotes recorded.
Last updated · Phil · How we source entries
Changelog
- — Published Facebook M.
- — Published Facebook M.
- — Published Facebook M.